Serverless architecture significantly impacts release management practices in cloud environments by simplifying the deployment process. As serverless platforms handle the infrastructure management, developers can focus solely on code deployment without worrying about provisioning, scaling, or maintenance. This leads to faster and more frequent releases, reduced operational overhead, and increased agility in responding to changing business requirements. Additionally, serverless architectures facilitate automatic scaling, ensuring that applications can handle varying workloads effectively. Overall, the shift to serverless models enhances development efficiency and promotes continuous integration and delivery practices in cloud-based release management.